Each diamond is a natural masterpiece, as distinct as a fingerprint. While they may appear alike initially, closer inspection reveals subtle distinctions in four fundamental characteristics known as the 4Cs:

Cut, Color, Clarity, & Carat

These elements not only determine a diamond's brilliance but also its value and rarity. Feeling dazzled by the sparkle? Fear not! We're here to guide you through the realm of diamonds and assist you in discovering the perfect one for your needs.


What is Diamond Clarity?

Diamond clarity is a measure of minute defects on the outside and inside of the stone. Inclusions are internal faults, whereas blemishes are external flaws. Most inclusions are imperceptible to the naked eye, thus they have little impact on a diamond's beauty.

Gemologists often refer to inclusions as "internal characteristics" rather than flaws. It is also worth noting that diamonds with the fewest and smallest inclusions have the highest clarity grades, which translate into higher costs.

Diamond Clarity Chart

Diamond clarity is measured on a chart from flawless (F) or internally flawless (IF) to included (I1). The diamond clarity chart helps customers to understand and choose the best diamond possible for their budget. It’s important to remember that the higher the grade, the sparklier the diamond will be.


Coupled With Corresponding Colour Grades

VVS - Very Very Slightly Included

At This grade, inclusions are extremely difficult for a skilled gemologist to see with a strong magnification but are still there. To the naked eye, you won’t be able to see anything at all, and it’ll be a beautiful sparkling diamond.

VS- Very Slightly Included

A VS clarity graded diamond will have several small inclusions that are fairly easy to pick up by a trained gemologist. At this grade, the inclusions are still very small but may also start to become visible to the naked eye depending on the shape of the stone .

S1- Slightly Included

A SI grade d diamond will have inclusions that are easily noticeable under magnification. There will often be several inclusions and blemishes grouped together in different spots. Inclusions will be visible to the naked eye depending on the diamond shape, angle and light.


What Is Diamond Color?

Like all of the 4Cs, the color of the diamond is an important factor to take into consideration when shopping for diamonds. In this guide, we’ll explain what the diamond color means and which diamond color is best for engagement rings. Color refers to the touch of color that you can get in white diamonds as most diamonds feature a subtle hint of yellow.

The whiter your diamond is, the more light will pass through the stone to create more sparkle. The diamond industry has adopted an alphabetical color scale from D to Z, with D as the highest grading. As you go down the scale, the diamond starts to develop a yellow or brown tint.

Diamond Color Chart

It’s important to remember that when buying diamond jewelry for someone, whether it’s an engagement ring, pendant, earrings or bracelet, you should buy a diamond that looks as clear as possible to you.

This can also depend on things like the setting and the style. When grading the color of diamond, jewelry experts will use the Gemmological Institute of America (GIA) color scale to determine the color. This scale will show the progress of color in the diamond as you move further down, with D being colorless and Z being light yellow to brown.


Here is A Definitive Color Guide From D to I in Three Distinctive Groups.

D - E

These are the highest color grades, which means the diamond has almost no color. These diamonds are the rarest and represents the higher range in terms of prices.

F - G

These are classed as near colorless. While there may be slight hints of color, they’ll be near impossible to see with the naked eye. It is considered the best value for money.

H - I

These are classed as near colorless as well however the hints of color might be stronger than the previous group. If you are looking a piece at a smaller budget H and I are a good compromise.


What is Carat?

Diamonds are not measured in size, but rather in weight. One carat is equal to 0.2 g so the higher the number of carats, the larger the diamond will often be, although the cut can affect how big the gem appears. Carat weight can appear differently across different diamond shapes and while carat weight can influence the price of a diamond, no two diamonds of the same weight will be worth the same and may not even look the same size.

A diamond may have a higher carat weight without appearing larger and two diamonds of the same carat weight can vary in size if one is cut deeper than the other. In other words, it is important to note that carat weight does not necessarily determine size but below you can find a rough guideline of the size you can expect.

Is a Higher Diamond Carat Better?

While carats help to determine a diamond’s price, a higher carat doesn’t always equal a better quality stone. Larger stones are rarer than smaller diamonds so the heavier the gem, the more expensive they tend to be. However, clarity is a big contributor to price and the quality of the gemstone, to many, is considered more important than the size.

The cut of a diamond is also a big contributor to the quality - a poorly cut diamond may look smaller than one of a better cut but weigh the same. There’s a lot to consider than just the carat and shape of your diamond ring!


Explore Our Comprehensive Range of Diamond Carat Weights


(0.20 - 0.50 CARATS)

Delicate and understated, small carat diamonds are perfect for those who appreciate subtlety. Ideal for dainty jewelry pieces


(0.51 - 1.50 CARATS)

A popular choice for engagement rings and classic jewelry, medium carat diamonds strike a balance between size and practicality



Often chosen for special occasions and high-profile events, these diamonds showcase luxury and opulence and maximum impact.


What is Diamond Cut?

Diamond cut refers to the proportions of the diamonds as well as how the diamond's facets are aligned and polished. It's about how well the diamond interacts with light, affecting its brilliance, sparkle, and overall visual appeal. The cut grade is a crucial factor in determining a diamond's light performance and can significantly impact its beauty and value.

The cut of a diamond is also a big contributor to the quality - a poorly cut diamond may look smaller than one of a better cut but weigh the same. There’s a lot to consider than just the carat and shape of your diamond ring!

How are Diamond Cut?

Before the diamond cutting process begins, lots of planning outlining is required in order to deem the best shape possible for the quality of the diamond. The diamond cutting expert will then split the rough diamond into separate pieces with diamond-coated saws or lasers while trying not to damage the stone in any way.

These pieces are then turned into the desired shape by essentially placing them on a spinning axle and grinding them together. This meticulous process can take hours. Once the diamond has been cut, it then needs to be polished to ensure a perfectly smooth and reflective gem. After the diamond has been polished and its brilliance and fire have been identified, it’s then sent to gem experts who will grade it based on the 4Cs.

We Offer Standard & Custom Cuts

They are Typically Grouped into several Popular Styles.


Marquise Cut

Cushion Cut

Round Cut

Oval Cut


Baguette Cut

Asscher Cut

Emerald Cut

Radiant Cut


Princess Cut

Radiant Cut

Heart Cut

Pear Cut